I have a great appreciation for hip hop music, so I chose to design television bumpers for the BET Awards. I’ve always enjoyed watching music videos and seeing how musicians chose to visually express their styles, so I wanted to make sure that music video footage was the main element of my bumpers. I spent hours in After Effects altering the videos to create an aesthetically stimulating and exciting unified visual language. Informed by the designs of the bumpers, I decided to further expand on the BET Awards branding, creating tickets, lanyard passes, and signage. The branding is composed of vibrant colors bold typography – creating a bold and attention grabbing aesthetic.